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Since its launch, major CPG brands, endemic as well as non-endemic, have flocked to retail websites to reach consumers deep in the purchase funnel through shopping media. In this session, you will hear about:

- The prioritization of shopping media for CPG brands.

- A case study of brands on Target.com on how this retailer (and others) have introduced a new channel for brand marketers to engage consumers where they are making the majority of purchase decisions: online.

- How CPG brands are leveraging real-time data from shopping media to capture consumer insights and market trends.

Beyond the actual money she saves, this consumer is both empowered and psychologically gratified by getting the best value on her everyday purchases. It is essential for both marketers and retailers to focus on what motivates and activates this consumer. 

Diane Oshin will share insights on what influences her shopping behavior and then identify specific tools that activate her to buy.

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