运行python manage.py syncdb时出错

python manage.py syncdb

    Traceback (most recent call last):
  File \"manage.py\", line 14, in <module>
    execute_manager(settings)
  File \"/usr/lib/python2.6/site-packages/django/core/management/__init__.py\", line 438, in execute_manager
    utility.execute()
  File \"/usr/lib/python2.6/site-packages/django/core/management/__init__.py\", line 379, in execute
    self.fetch_command(subcommand).run_from_argv(self.argv)
  File \"/usr/lib/python2.6/site-packages/django/core/management/base.py\", line 191, in run_from_argv
    self.execute(*args, **options.__dict__)
  File \"/usr/lib/python2.6/site-packages/django/core/management/base.py\", line 220, in execute
    output = self.handle(*args, **options)
  File \"/usr/lib/python2.6/site-packages/django/core/management/base.py\", line 351, in handle
    return self.handle_noargs(**options)
  File \"/usr/lib/python2.6/site-packages/django/core/management/commands/syncdb.py\", line 109, in handle_noargs
    emit_post_sync_signal(created_models, verbosity, interactive, db)
  File \"/usr/lib/python2.6/site-packages/django/core/management/sql.py\", line 190, in emit_post_sync_signal
    interactive=interactive, db=db)
  File \"/usr/lib/python2.6/site-packages/django/dispatch/dispatcher.py\", line 172, in send
    response = receiver(signal=self, sender=sender, **named)
  File \"/usr/lib/python2.6/site-packages/django/contrib/auth/management/__init__.py\", line 51, in create_permissions
    content_type=ctype
  File \"/usr/lib/python2.6/site-packages/django/db/models/manager.py\", line 138, in create
    return self.get_query_set().create(**kwargs)
  File \"/usr/lib/python2.6/site-packages/django/db/models/query.py\", line 360, in create
    obj.save(force_insert=True, using=self.db)
  File \"/usr/lib/python2.6/site-packages/django/db/models/base.py\", line 460, in save
    self.save_base(using=using, force_insert=force_insert, force_update=force_update)
  File \"/usr/lib/python2.6/site-packages/django/db/models/base.py\", line 553, in save_base
    result = manager._insert(values, return_id=update_pk, using=using)
  File \"/usr/lib/python2.6/site-packages/django/db/models/manager.py\", line 195, in _insert
    return insert_query(self.model, values, **kwargs)
  File \"/usr/lib/python2.6/site-packages/django/db/models/query.py\", line 1436, in insert_query
    return query.get_compiler(using=using).execute_sql(return_id)
  File \"/usr/lib/python2.6/site-packages/django/db/models/sql/compiler.py\", line 791, in execute_sql
    cursor = super(SQLInsertCompiler, self).execute_sql(None)
  File \"/usr/lib/python2.6/site-packages/django/db/models/sql/compiler.py\", line 735, in execute_sql
    cursor.execute(sql, params)
  File \"/usr/lib/python2.6/site-packages/django/db/backends/util.py\", line 34, in execute
    return self.cursor.execute(sql, params)
  File \"/usr/lib/python2.6/site-packages/django/db/backends/mysql/base.py\", line 86, in execute
    return self.cursor.execute(query, args)
  File \"/usr/lib/python2.6/site-packages/MySQLdb/cursors.py\", line 175, in execute
    if not self._defer_warnings: self._warning_check()
  File \"/usr/lib/python2.6/site-packages/MySQLdb/cursors.py\", line 89, in _warning_check
    warn(w[-1], self.Warning, 3)
_mysql_exceptions.Warning: Incorrect string value: \'\\xE6\\x99\\xAF\\xE9\\xBB\\x9E...\' for column \'name\' at row 1